Heart of Midlothian Women’s Football Club has announced a new sponsorship deal that will see Scotland Women in Technology’s (SWiT) brand emblazoned on the players’ shirts.
The charity is a major champion of gender equality in the Scotland’s technology industry. SWiT works to show the next generation of female technologists and women that a job in tech is not only accessible but also an attractive career path. It also shines a spotlight on female role models within the tech sector with its annual SWiT awards.
The club said that the sponsorship was ideal because it “aligns perfectly” with its ambition of supporting diversity and addressing the gender gap in both sport and IT.
Having the SWiT name on the shirts would cement a link between football and technology to create aspiration amongst girls and positive role models in both spheres, it said.
The sponsorship initiative is being funded by a group of companies that support the club’s vision and are keen to demonstrate their own support for creating a more balanced workplace.
Dell Technologies has been unveiled as the first sponsor and more names are expected before the start of the women’s league season in March.
Lynsey Campbell, chair of SWiT, commented: “SWiT are always looking for ways to broaden our message of equality, particularly gender parity, in technology. We have witnessed an impressive amount of success for women’s football in recent years and are thrilled to be able to join forces between two successful initiatives to generate an even more powerful impact on society in Scotland as a whole.
“The work being carried out by Hearts to partner technology with social good is nothing short of ground breaking and we hope this partnership really showcases an alternative way to bring seemingly disparate groups together to make powerful and lasting impact on new audiences.”
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Hearts owner, chair and CEO, Ann Budge, said: “I built my career in technology and I understand how important support at an early age is in inspiring young women to achieve their goals.
“By pulling together to create a groundswell of support in this combined sponsorship, we can send a really strong message that Scotland’s tech sector is committed to supporting diversity and to addressing the gender imbalance.”
Hearts already provides a range of digital education programmes via its Innovation Centre that are designed to help young people across south west Edinburgh to become a more representative part of the tech industry workforce. The club’s goal is to boost the number of girls taking part in both tech and sport.