YouTube has shared data revealing the most watched bands and singers performing at this year’s Glastonbury festival.
YouTube’s data is based on anonymous viewing figures recorded over the past 12 months in the UK. Experts from the site have broken down the top viewed act from this year’s stage headliners. In addition, the results have also shed light on where this year’s top acts are the most popular across the country.
With Glastonbury 2019 to take place at Worthy Farm in Somerset between this Thursday and Sunday, revellers are already making their way to the site to set up camp and soak up the world-famous site.
This year’s headline acts include Stormzy, George Ezra, The Killers, The Cure, Miley Cyrus, Billie Ellish, Liam Gallagher, Janet Jackson, Vampire Weekend and Lauryn Hill.
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YouTube has more than two billion logged-in users every month, with 500 hours of video uploaded to the platform every minute. This makes for a wealth of insights and trends to explore, underlining how YouTube is impacting and reflecting culture and interests both in the UK and on a global scale.
The YouTube Culture & Trends team examine what exactly is catching people’s attention and understanding the unique and wonderful world of YouTube.
Details revealed by the company show that Grime star Stormzy, who is making his headline debut this year on Friday, has received the most hits on YouTube in the UK over the past year, with a 57 per cent share of the top three bills.
Saturday night supremos The Killers are in second place with 30 per cent while The Cure came in third place with 13 per cent.
The research also illustrates that The Cure are most popular in Brighton while Stormzy is at the top of his game in Leicester and George Ezra is loved in Carlisle. Meanwhile, Liam Gallagher goes down a storm in Glasgow; Janet Jackson is a big hit in London and The Killers are killing it in Stirling.
Commenting on the results, Nicolas Szmidt, YouTube’s international trends lead, said that the research provides “a unique insight into Brits’ tastes, music preferences and excitement ahead of Glastonbury”.
“Glastonbury is such an iconic moment for music fans and a true celebration of UK artists and talent,” he said.
“To explore which artists performing at Glastonbury this year are most watched by Brits, we pulled insights on the most viewed 20 artists headlining and performing at the festival over the last year in the UK.
“From there, we looked across cities and regions to understand which artists are popular in which places”.