The company has announced that it has signed it’s first contracts in the US healthcare market and is to open an office in Silicon Valley, ground zero for hugely active digital technology venture capital community.
In addition, the company has launched a crowdfunding campaign on Seedrs, is planning a series A round of funding in 2018 and CEO Cameron Graham was named a 2017 Innovator In Care by industry website Care Home Professional.
The ‘Facebook for care’
From it’s Glasgow headquarters, StoriiCare develops software for care staff to record their care activity and for families to connect with their loved ones. The service allows families to upload media to their loved one’s account and receive real-time updates on their care provision. Care home staff can record their care activities, share the media from friends and family and schedule video and audio calls to help eliminate social isolation and loneliness.
Speaking to DIGIT, Cameron Graham told us: “The US is the largest healthcare market on the planet and we’re now winning our first contracts stateside which is a massive boost on top of the business we’re already doing in the UK. Overall, our aim is to set the gold standard for what we describe as person-centred care.
“There are 20,000 care homes in the UK and around 60,000 in the US. The US market alone is a $1 billion dollar market for us. The sector has been slow to embrace technology, relying on paper-based systems as technology advances in other sectors worldwide. In the past two years, large care groups and healthcare providers have installed wifi. As a result, our experience is that providers are looking at technology to evidence care for the first time.”
The StoriiCare crowdfunding campaign aims to raise £300,000 has already hit 55% of it’s total, raising £165,821 with 20 days left to run.
A Growing Market
According to Cameron Graham the market for StoriiCare’s service will continue to grow: “With a worldwide ageing population, and an increasing demand for tech within the care sector, there is a real growing need for StoriiCare. We’re leading the way in modern reminiscence therapy.
“The care sector has strict regulatory bodies that require detailed records to be kept, which can lead to staff spending hours completing arduous paperwork. With StoriiCare, paperwork is digitised and repetition reduced significantly, with staff saving on average 6 hours a week through the platform.”
“We originally started off as a life story app solely for reminiscence, then after listening to feedback and requests from early clients, we realised there was so much more we could add to improve the quality of care provided.”