Glasgow-based firm ThinkAnalytics has secured a partnership with one of Europe’s largest telecoms providers to provide personalised content discovery on its pay-TV and OTT services.
The collaboration with Deutsche Telekom will be one of Europe’s largest rollouts of advanced search and content discovery platforms when it goes live.
ThinkAnalytics’ real-time, personalised content engine uses AI and machine learning to provide users with intelligent search functions and media content recommendations.
The platform will enable the German telecoms provider to gain detailed insights into subscriber behaviour, and Deutsche Telekom said it intends to use this “real-time understanding” of habits to personalise viewer experiences and provide intelligent content recommendations that will attract and engage subscribers.
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“After careful evaluation of a number of solutions, we chose ThinkAnalytics’ solution because of its track record and its support for multiple languages. Using the service, we expect to create an even more compelling proposition for our TV subscribers across DT,” said Marc Schwarze, VP of TV delivery, technology and innovation at Deutsche Telekom.
ThinkAnalytics will work closely with Pan-Net, Deutsche Telekom’s pan-European technology unit as part of the project. Once, live the deployment will support more than 10 languages, with some countries offering services in multiple lingos.
Commenting on the deal, ThinkAnalytics COO Simon McGrath said the collaboration will result in a “game-changing” service for Deutsche Telekom subscribers.
“With the launch of a single, large scale cloud-based backend infrastructure to support multiple TV services across Europe, Deutsche Telekom has delivered on its vision,” he said. “We share a common goal with the Pan-Net team as we collaborate on bringing Deutsche Telekom viewers a game-changing TV service that personalizes the experience and encourages subscribers to try new content.”