Buyers have not been put off placing orders for Tesla’s latest all-electric ‘cybertruck’ despite an embarrassing launch, during which its “ultra-hard” glass was easily shattered during a demonstration.
The company’s shares dropped 6.1% following the event, cutting Musk’s personal net worth by £598 million in a single day, according to Forbes. However, Musk, who shrugged off the incident on stage, began tweeting at the weekend about the number of orders flooding in.
On Saturday Musk tweeted to his 29.6m followers: “146k Cybertruck orders so far, with 42% choosing dual, 41% tri & 17% single motor.”
Later in the day, he tweeted again that this figure had climbed to 187,000 and bragged there had been “no advertising & no paid endorsements”.
As of Sunday, that figure has now reached 200,000 according to Musk. Many have expressed surprise at these robust figures after watching the launch and due to the truck’s uniquely angular design.
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Footage of the event showed Musk looking lost for words when a steel ball thrown by a Tesla employee twice shattered the truck’s window. The billionaire tried to shrug the embarrassing moment off and told the audience: “Maybe that was a little too hard. At least it didn’t go through, that’s a plus side”. He was heard to swear before joking: “Room for improvement.”
Pre orders are now available and start at $30,700; customers will need to upfront an initial payment of £100 to reserve one. Tesla plans to start manufacturing the truck in late 2021 and expects to start productions in late 2022.
During his presentation, Musk said the new truck, which is covered in a stainless steel alloy, will be able to go from 0 to 62 mph in about three seconds. However, its futuristic design has some analysts concerned about its mass appeal. Jessica Caldwell of Edmunds’ vehicle marketplace described as “a truck version of the DeLorean from Back To The Future.”