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Meet Sustainably: A New Way of Giving for Socially Conscious Consumers

Ross Kelly


Sustainably Launch

With Sustainably, consumers are able to make anonymous charitable donations with every cashless transaction.

A social good technology company, Sustainably, will officially launch today (1st of July, 2019) at the Fundraising Convention in London – Europe’s largest event for charities and fundraisers.

The technology firm, based in Edinburgh and London, will help customers to change the world with every purchase they make by rounding up their cashless transactions and donating their spare change to causes they care about.

Inspired by Tom’s Shoes, Pokemon Go and Acorns Investing, Sustainably has won the WeWork Creator Awards and is a Top 10 Virgin Startup, with both brands supporting the company as it moves forward. Upon launch, Sustainably will be connected to 10 local and national charities, including the British Heart Foundation, and will be adding more on a daily basis.

Speaking on Sustainably’s launch, British business magnate Richard Branson said: “Sustainably is so simple, but effective, which most of the good ideas are. I loved the simple idea of rounding up everyday transactions and giving your spare change to chosen good causes.

“Sustainably is a great example of why I wanted to start Virgin StartUp in the first place – I knew there were entrepreneurs with ideas who just needed a little support who could go on to achieve incredible things and have a positive impact on the world.”


Founded by a mother and daughter team, Loral and Eishel Quinn, the company employs eight staff and has plans to recruit six more over the next 12 months. It also intends to launch a new way for businesses to give to the causes their customers and employees care about.

CEO Loral Quinn was previously the head of digital marketing and strategy for Aberdeen Asset Management, where she set up the global digital team and helped scale the business from six to 30 countries in 10 years.

Eishel, who serves as chief product officer at the firm, has a background in ethical retail – working with Neal’s Yard Remedies. Eishel was recently named one of Digital Leaders’ top 10 Young Digital Leaders.

Commenting on the launch, Loral Quinn said: “We’re excited to launch our technology that makes doing good something you can do easily, every day.”

The platform works by connecting your bank card to Sustainably and automatically rounding up on your behalf whenever you use your card or connected devices; distributing micro-donations to good causes chosen by you. Users can also choose to give to charity on a monthly basis or instantly see the impact of their donations. Gift aid can be added to donations if you so choose.

Sustainably’s goal is to offer a new form of engagement between charities and their supporters. The charity donations market is estimated to be worth more than £12 billion in the UK every year.

Simon Gillespie, CEO of British Heart Foundation, commented: “At the BHF, we’re continuously innovating to ensure our supporters have opportunities to donate to use in ways that fit in with their busy everyday lives.

“Innovation and the use of technology have been core to many of the breakthroughs we’ve made to improve treatments for our heart and circulatory diseases, and we need to take this same cutting-edge approach to raising funds and building relationships with our supporters.

“Our partnership with Sustainably is a fantastic example of this approach in action. It will make supporting our research possible in the swipe of a finger as part of millions of transactions – something that’s completely new.”

Ross Kelly

Staff Writer

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