SnapDragon Appointments Craneware Co-Founder as Chairman

Online brand protection company, SnapDragon, has named Craneware co-founder Gordon Craig as its chairman. 

Scotland unicorn co-founder Gordon Craig has been appointed chairman of SnapDragon, an Edinburgh-based company that specialises in online brand protection.

The Craneware co-founder brings with him a wealth of knowledge and extensive international experience, having served as Craneware’s chief technology officer for 16 years.

The addition of Craig will help support SnapDragon’s ambition to continue its expansion. He is also the chairman of wearable health technology company Snap40, having invested in the business last year as part of an $8m (£6m) seed funding round alongside Skyscanner founder Gareth Williams and Qasar Younis, founder of feedback platform TalkBin.

SnapDragon works with international online marketplaces, such as Amazon, Alibaba and eBay, to remove infringing products which harm clients’ reputations and revenues and can be dangerous to customers. Other clients include the Harris Tweed Authority, fancy dress outfit supplier MorphCostumes, fashion brand Johnstons of Elgin, and glassmaker Glencairn.

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Speaking of his appointment, Craig said: “Like so many of the best technology companies, SnapDragon was born when an entrepreneur spotted a gap in the market.

“Rachel defended her own intellectual property against online pirates and realised that she could help other small businesses to do the same, assembling a team of talented linguists and harnessing smart technology.

“SnapDragon is already working with some of the biggest names in the business – from Amazon and eBay through to China’s Alibaba – and so it’s an exciting time for me to be taking a seat in the boardroom as chairman.

“I’m looking forward to working with the team to accelerate the company’s growth and to share my expertise, especially in the American market.”

Related: SnapDragon Makes Two New Appointments to Its Management Team

Rachel Jones, founder and chief executive of SnapDragon, commented: “Bringing Gordon on board is a real coup for us. The learning opportunities that his involvement presents are considerable and we’re all absolutely up for the challenge and the growth.

“Gordon’s work in America as president of Craneware’s US operations will be especially useful as we continue to build the SnapDragon team internationally.”



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