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Smart Home Interest on the Rise as UK Homeowners Invest in Tech

Theo Priestley


Smart Cities Scotland

As Brits crave more convenience there’s been a sharp rise of interest in smart devices and the idea of a smart home, can the tech live up to the promise?

UK homeowners are starting to show greater interest in smart home technology and awareness is growing fast. Fuelled by the rise of devices such as Amazon’s Alexa smart speaker and Google Home, 75% of Brits have heard of the ‘smart home’ and the apparent benefits that can be gleaned from connecting these technologies to appliances and utilities via your mobile phone, tablet or PC.

A recent study conducted by Smart Home Week found that;

  • 43% of people have at least one smart product in their home – up from 27% in the previous year’s study.
  • 64% of people have spent money on smart technology in the past 12 months – with 42% spending at least £100.
  • 88% of consumers are expected to spend at least 10% more next year on smart technology – with the average spend expected to increase by 30%.

The two top factors driving this increased interest are security and convenience, accounting for 83% of the reasons why a purchase in smart home tech became necessary.

Expensive Upfront Investment But Future Proofed Homes

It seems the biggest barrier facing a much wider adoption of smart home technology is still price. According to figures released by ‘Tech UK’, 39% of UK consumers are not adopting the technology because they view it as being ‘too expensive’.

However, according to research uncovered by sellhousefast, 28% of buyers would happily pay a higher price against a property if it was equipped with the latest digital home technology.

The company analysed findings from Eureka!, who surveyed 946 UK households to better understand their current attitudes towards a range of factors concerning smart home technology.  They found that the ‘lounge’ is the room which the majority of homeowners think is most ideal for smart technology, followed by the kitchen and then in bedrooms.

Smart Homes Easier To Hack?

Despite the attraction and benefits of installing smart technologies throughout the home, 62% of Brits are still concerned about the risk of being open to hacking and cyber security breaches.

Recently covered in DIGIT, connected devices and the Internet of Things still pose security risks to the extent that it was revealed IOT devices can fall prey to malware within seconds of being connected, and for many IOT security is still a secondary consideration for manufacturers of the technology.

Theo Priestley

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