According to Skyscanner, it will use the firm’s social content integration platform to strengthen hotel reviews and recommendations.
Twizoo started out as a social media-driven review app that would place bar and restaurant recommendations based on readings from social media channels including Twitter and Facebook.
The app raised £1.65 million from investors but failed to take off, before pivoting to a social media monitoring platform for businesses.
Bryan Dove, CTO of Skyscanner, cited Twizoo’s direct and honest service as a major attraction for the company. Dove said: “Twizoo’s technology surfaces customer opinions from social media, providing real value to traveller decision making. We’re delighted to have the highly talented Twizoo team join us.”
Skyscanner will use Twizoo to display Twitter and Instagram posts about hotels to potential customers. The service is slated to be trialled in English countries, before being released to wider audiences.
Madeline Parra, CEO and Co-Founder of Twizoo, predicted that the companies will gel well together. Parra said: “Skyscanner is built by travellers, for travellers. Their emphasis on authenticity and transparency reflect Twizoo’s own values.”
“Travel is inherently social and we’re excited to work with the Skyscanner team to integrate our technology into their world-class travel search products, giving travellers invaluable insight through user generated content shared on social media.”
The value of the deal has not been released, but Twizoo’s team of six have been moved to Skyscanner’s London office on Tottenham Court Road, where it employs approximately 900.