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SFA Partners With Footie Tech Firm For Grassroots Game

Andrew Hamilton

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sfa pitchero

Could a high-tech club platform help to train a new wave of Scottish footballing superstars?

A recent partnership between the Scottish Football Association and football management platform Pitchero could solve some of the headaches involved with running a club.

Yesterday the SFA announced Pitchero as the organisation’s Official Grassroots Partner, meaning that Pitchero will offer football coaching support as well as the service to over 2,000 grass roots clubs.

Pitchero’s end-to-end platform allows directors to manage the inner workings of their clubs more effectively, from uploading match fixtures and reports, to organising kit, building player profiles and customised information about the club’s extended members. The SFA claims that the ‘ground-breaking’ support and service offered by the platform could help improve coaching skills and training environments, leading in turn to a new crop of footy talent being uncovered. Pitchero already provides these services to more than 7,000 sports clubs.

Mark Fletcher, Pitchero CEO and Co-Founder, said:  “Our partnership with the Scottish Football Association further strengthens our core mission to grow UK grassroots sport, whilst providing new technologies to benefit future generations of players and coaches in Scotland.

“Alongside uniting a digital community of players, staff and fans, clubs across all tiers of Scottish football have the opportunity to benefit from a suite of Pitchero services, boosting their membership revenue, sponsor recruitment, and overall participation levels. It is an honour to be involved in such exciting times for Scottish football.”

Stewart Regan, Scottish FA Chief Executive, added: “The Scottish FA are delighted to welcome Pitchero as sponsors of our Level 1 and Level 2 Coach Education courses. The development of the grassroots scene and coach education is of paramount importance to us. We are pleased to welcome on board a partner who shares our commitment and passion to this crucial area of the game.”

Andrew Hamilton

Andrew Hamilton

PR & Content Executive at Hutchinson Networks

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