Eco tech startup Pawprint revealed it has surpassed its £400,000 crowdfunding target in under a week.
As part of the crowdfund campaign, individuals were able to invest as little as £10 in the business in return for an equity stake in the firm.
Commenting on the crowdfund success, Pawprint founder Christian Arno said: “If 2020 has taught us anything it’s that collective effort has the power to change the world and tackling an issue on the scale of climate change needs everyone, all of us working together united against climate change.
“Pawprint allows us all to become experts, informed on how to take action, but to do this on our terms and in our own way.”
This marks the second successful crowdfund campaign for Pawprint this year. Its first campaign of 2020 launched in May and saw BrewDog founder James Watt invest in the business.
Founded in 2019, the Edinburgh-based firm has raised over £1 million from angel investors to date, including early backers of Tesla, Amazon and Spotify.
The Edinburgh business has also seen increased demand for its online tool throughout 2020 as awareness of climate change continues to rise.
How does Pawprint work?
Pawprint brings together technology, behavioural science and carbon data in a singular platform, and enables users to measure, understand and reduce their carbon footprints – their own ‘pawprints’.
The app provides a carbon calculator which drills down into a user’s dietary habits, home and travel activities and then provides personalised challenges to cut aspects of our everyday carbon footprint.
Alongside the current crowdfund, Pawprint also announced that global investment company Standard Life Aberdeen has joined BrewDog in using Pawprint For Business to engage their employees on sustainability
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Sandy MacDonald, Global Head of Sustainability at Standard Life Aberdeen, said: “Everyone at Standard Life Aberdeen is really excited to be teaming up with Pawprint to become one of their first Pawprint Pioneers.
“The Pawprint app will not only enable our people to understand and tackle their own carbon footprint, but also allow us to better understand the impact on emissions of our employees working from home.”
MacDonald added: “We will then be able to offset this as part of our carbon neutral commitment and further work with our people to reduce it. Standard Life Aberdeen is committed to helping fight climate change and we can’t wait to get started on this project.”