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Outplay Entertainment Doubles Revenue in 2016

Chloe Henderson

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Outplay Entertainment

It’s been a very good couple of years for Dundee-based mobile games developer Outplay Entertainment.

Outplay EntertainmentScottish mobile games developers Outplay Entertainment more than doubled its revenue in 2016, reporting an annual turnover of £15.5M compared to £6.3M in 2015. A financial report released by the company showed a significant growth in the number of downloads of it’s titles, and an increase in revenue generated through the apps.

Most of the company’s earnings came through in-app purchases, totalling just under £9.5M in 2016 – up from nearly £4M in 2015.

The Dundee-based studio is responsible for publishing a catalogue of successful mobile games including Castle Creeps TD, Alien Creeps TD, Crafty Candy, and Bubble Genius. As of two weeks ago, the company reported just under 62M downloads of it’s titles.

The news is the latest in a string of developments that made 2016 a very successful year for the Outplay. In August they were shortlisted as Growth Champion of the Year for the 2016 Growth Investor Awards, in recognition of their impressive growth from a small startup in 2011 to a 

Outplay Entertainment130-strong multinational team. In December they acquired Eight Pixels Square, a Derby-based free-to-play mobile games studio, adding another 40+ developers in the process.

Their success has continued into the current year, with Alien Creeps TD surpassing 20M worldwide downloads in May. It’s successor, Castle Creeps TD, exceeded 5M downloads in June and featured as the number one download in 60 countries.  

Commenting on the success of Alien Creeps, Richard Hare, Co-founder and President of Outplay Entertainment, said:

“All of us at Outplay Entertainment are very excited that Alien Creeps TD has reached this significant milestone of 20M downloads. Since we launched the game in October 2014, the team has worked hard to add amazing new content and features to keep the game fresh and endlessly engaging for our incredibly passionate audience.”

Chloe Henderson

Staff Writer - DIGIT

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