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New Board Appointments as Cortex Worldwide Rebrands to Forrit

Ross Kelly



Since the onset of Covid-19, Forrit’s platform has supported a five-fold increase in traffic to the Microsoft Education site. 

Microsoft executive Steven Guggenheimer has joined the board of Edinburgh-based tech startup, Forrit.

Guggenheimer, who serves as Corporate VP of AI & ISV Engagement at Microsoft, joins amid an exciting period at Forrit, which recently re-branded from the company’s previous name Cortex Worldwide.

Forrit has announced a series of additional high-profile appointments to its board of directors, with Guggenheimer joining alongside Austen Mulder, a former Corporate VP at Microsoft and Carolyn Jameson, Chief Legal and Policy Officer at Trustpilot and former Chief Legal Officer at Skyscanner.

Commenting on the announcement, Forrit CEO Peter Proud said: “We are moving rapidly from a technology services company to a cloud-first global software business.

“We have a fantastic team, a best-in-class product and some exciting new UK and international client wins to announce over the next few weeks and months.”

Proud added: “Overall, we’ve got big ambitions and having Steve, Austen and Carolyn join the board demonstrate our aspirations for the business.”

Steven Guggenheimer said: “Forrit has focused on building the level of product truth that most start-ups struggle to accomplish in their initial phase.

“Mix this with strong execution and financial discipline and Forrit is set for substantial growth and scale.  I look forward to working with Peter and the other board members to help navigate the next phase of the company’s growth.”

Founded in 2014, Forrit has developed a cloud-based web content management platform that enables clients to create, deploy, analyse and optimise their digital estates.

In 2017, the company secured a management buyout from WPP and currently counts several large UK and international firms among its customer base.


Carolyn Jameson commented: “I have been really impressed at the clarity of focus shown by the team at Forrit as they build their product and their relationships with customers. I am thoroughly looking forward to working with them more and with my fellow board members.”

Since the onset of Covid-19, Forrit’s platform has supported a five-fold increase in traffic to the Microsoft Education site.

Liza Magee, Director, Microsoft Education, commented: “The Forrit CMS was a critical instrument to Microsoft Education’s success in launching resources to help our customers quickly make the transition to remote learning.

“The CMS is well suited to responding to multiple stakeholder inputs in real-time and gave us the tools we needed to roll-out a large site expansion, for multiple markets globally, in a very fast turnaround.”

Proud added: “We have worked closely with the Microsoft Education team and its global, multi-language site for a number of years now and while it has always experienced high levels of traffic, what the current spike in traffic shows is the robustness and resilience of our platform – a platform we have continually developed and invested in heavily since we started the company.”

Ross Kelly

Staff Writer

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