Multimillion Pound Gaming Research Centre to be Set Up in Dundee

virtual reality gaming

The “groundbreaking” Innovation for Games and Media Enterprise (InGAME) project will facilitate knowledge transfer and help Scotland’s gaming industry identify and overcome challenges.

A £9 million gaming research and development centre is being created in Dundee to push forward new technological innovations.

Led by Abertay University, the “groundbreaking” Innovation for Games and Media Enterprise (InGAME) project is intended to help local, Scottish and UK computer game companies.

The project is led by the city’s Abertay University, in partnership with the University of Dundee and the University of St Andrews, and has garnered numerous industry partners, including 4J Studios, BBC, Beano Studios, Creative Scotland and Microsoft.

InGAME will take a highly collaborative approach, with artists, creative writers and designers co-located with business specialists and technologists.

Creative experimentation

SME games studios will have access to the partners’ expertise, engaging in creative experimentation, utilising new and emerging games technologies, exploring new audiences, and forming interdisciplinary working relationships.

With the ability to rapidly prototype and test ideas, InGAME will also develop experimental processes for the generation of original creative content, while promoting the diversification of new products and markets.

Business modelling, user analytics and service design will all be embedded within the project, which seeks to promote significant growth, increased sustainability and intensification of the Dundee games cluster.

InGAME will also provide industry experience for students from all three universities as they work on business-led briefs.

InGAME is one of nine AHRC Creative Clusters announced across the UK, with the University of Edinburgh’s data innovation partnership leading the only other Scotland-based project.

Professor Gregor White, head of Abertay University’s School of Design and Informatics and architect of InGAME, said: “As well as pushing forward new technological innovations, we will be seeking to find innovative solutions to some of the challenges faced by games companies, including the management of financial and sustainability risks associated with developing original material.”

Professor James Livesey, dean of the School of Humanities at the University of Dundee, said: “This project builds on the world-class expertise in the local universities and will create outstanding opportunities for our students to work with some of the biggest names in the computer games and entertainment industry. It will also be a model for interaction between academia and the creative industries.”

Professor Paul Hibbert, University of St Andrews Vice-Principal Education (Proctor) said: “The computer games industry is a key part of Scotland’s creative industries sector with the potential for strong growth within existing companies, new venture formation and graduate level employment.

“InGame is a groundbreaking multi-partner award that will facilitate knowledge transfer and develop a better understanding of the growth bottlenecks confronting this exciting sector.

“The Institute for Capitalising on Creativity in the School of Management at the University of St Andrews is proud to partner Abertay and Dundee universities on this important and transformative project.”

Chairman of 4J studios, Chris van der Kuyl, said: “We are delighted to be involved in the InGAME partnership which will undoubtedly drive forward innovation in the video games sector, not only in the Dundee games cluster but across the UK.

“Dundee has a history of achieving great things when mixing together academia, industry and enterprise, and this project will act as a catalyst for further development at this exciting time for the city.”

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