Founded in 2013, Mallzee offers users the ability to find, compare, buy and save money when purchasing clothes, shoes and accessories through its shopping app.
Thanks to the large and active audience – Mallzee users spend an average of 10 minutes in the app – the company can also offer retailers real-time insight and data into trends and demographics, enabling them to make informed decisions on product performance and stock purchases.
Mallzee’s Product Intelligence service allows businesses insight into how individual products are performing, who’s buying them and how they compare to industry standards.
Product Future allows retailers to test potential products within the Mallzee audience prior to ordering any actual stock.
In 2016, Mallzee was named the most-downloaded multi-retailer fashion app, with Yahoo naming it ‘one of the six apps which will change the way we shop forever’.
Cally Russell, the CEO of Mallzee, said, “It’s a very tough environment for retailers at the moment. The fact that Mallzee can now provide brands and retail partners with the sort of insight into the products which have a high probability of success and the audience which is buying them, is a huge fundamental shift for the sector.
“The fact we now have one million downloads of our app and around 300 Million product ratings gives Mallzee a big data-driven approach which our, clients and partners are already using to change the way they do business.”
Russell points to the ongoing ‘mobile first’ habits of the younger generation as a key driver of the company’s future. “Mobile is becoming the primary device for more and more people. Having a dedicated app in the hands of a million users is a great start. We want to build on that moving forward.”