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Government Called Upon to Help Make Scotland a Transport Pioneer

Brian Baglow


MaaS Scotland Proposal

Could Scotland be a leader in the emerging Mobility-as-a-Service market? A new report from MaaS Scotland provides clear guidelines on how the country could shape the future of global transport.

MaaS Scotland has created a new positioning document, outlining the investment and support, which the organisation believes could make Scotland a world leader in the future of transport.

The document provides three high level proposals, which the organisation says, would help Scotland become a pioneer in the rapidly evolving mobility sector.

  • The first request is the creation of a join working group, bringing together all major stakeholders in order to develop a roadmap for a National Mobility-as-a-Service framework.
  • The second is the creation of a £1 – 2 million MaaS delivery fund, to support MaaS projects and pilots over the next two years
  • Finally, the organisation is requesting that the Scottish government commit to supporting MaaS Scotland activities until 2021

According to MaaS Scotland, the country already has many strengths which would allow it to become a global leader:

“Scotland finds itself in a strong position to exploit this transformational opportunity. With traditional strengths in the three key areas needed for MaaS development and delivery – energy, informatics & data analytics and transport – and the right geographic and demographic characteristics to provide attractive test beds for MaaS products and services, Scotland can become a global lead in future mobility, benefitting directly from the opportunities that this will bring.”

The connected and seamless nature of Mobility-as-a-Service will require a strong partnership between government, public and private sector in order to build the necessary infrastructure. MaaS Scotland also points out that we are at the crucial point in the evolution of the global market. Without timely agreement, Scotland risks losing its leading role in and ability to help shape this growing global market.


Mobility-as-a-Service is an entirely new approach to transport, which focuses on ‘integrated mobility’ to create a seamless customer experience in which multiple forms of public and private transport are connected to provide a single point of delivery.

While the market is still somewhat embryonic, the economic opportunities are significant. Estimates put the value of the global market range from $6.5 trillion to $13 trillion by 2020. The Scottish market is predicted to reach at least £480 million in the same period.

In addition the MaaS market offers huge potential social and environmental benefits. The future of mobility is one of the four ‘grand challenges’ in the UK government’s recent Industrial Strategy White Paper.

MaaS Scotland

Created in March 2017 by Technology Scotland and ScotlandIS, the organisation has made rapid progress in the last several months. The organisation now has almost 60 members from the the private and public sector, representing the whole MaaS supply chain. In addition multiple projects and pilots have been delivered across Scotland’s diverse range of transport challenges, from the country’s busy urban areas, to the remote rural regions and islands, including Scotland’s thriving tourism sector.

Scottish Government Intervention

The full breakdown of the MaaS Scotland proposals to government are:

1. Formation of a joint working group to include Transport Scotland and MaaS Scotland that will develop a roadmap for the delivery of a national MaaS framework

  • Facilitate upscale and roll out of successful MaaS models across Scotland
  • Create an attractive environment for inward investment
  • Encourage innovation in a significant new expert market
  • Position Scotland as the global partner for the development of MaaS models

2. An initial Scottish government investment of £1-2 million in the form of a MaaS Delivery Fund to support ongoing MaaS projects over the next two years

  • Leverage national and international private sector investment
  • Generate an evidence base to support future policy and planning decisions
  • Identify innovative ideas and exportable solutions
  • Strengthen Scotland’s reputation as a world leader in future mobility

3. Scottish government investment to support MaaS Scotland’s activities until 2021

  • Support and grow Scotland’s MaaS community
  • Facilitate current and new MaaS projects
  • Promote Scotland’s products and expertise on the global stage
  • Provide thought leadership at national and international level

The document is available now to all MaaS Scotland members. A summary of the proposal can be found on the organisation’s website. MaaS Scotland is looking for input, feedback and commentary from the wider community on the proposal.

Movers and shakers

Brian Baglow


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