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Industry 4.0 Demystified – the AI3 enlightenment

Dan Burrows


Industry 4.0 Waterston's Dan Burrows explores the fourth industrial revolution

Industry 4.0. We’ve all heard the buzzwords, we’ve all heard the hype; but how many of us really understand what it’s all about? Join Waterstons March 13th at The Studio Glasgow.

In the age of Industry 4.0 and the digital transformation of manufacturing, the manufacturing industry is the market where most Industrial Internet of Things (IIoT) projects are realised and by far the market where most IIoT investments are made.

The team at Waterstons thought it was about time to break down some barriers, dispel some myths and put a creative and pragmatic spin on the Fourth Industrial Revolution (IR4.0).

As Head of Waterstons’ manufacturing sector, I will introduce the key concepts and context of industry 4.0; the technology opportunities and challenges; his vision for IR4.0 adoption, and tools for assessing business’ readiness for change. The event will focus on the key themes of Automation, Integration, Information and Innovation, which make up the AI3 model of IR4.0 maturity.

Exploring the key drivers for change, and the risks and rewards of IR4.0, I will draw on extensive experience across manufacturers of all types and sizes to deliver practical insight into real-world projects delivered to real customers in the fields of process automation, integration between technology, systems and people, business insight and analytics, and innovative manufacturing and systems.

I will cover why adopting IR4.0 in your factory may be easier, cheaper, and closer than you might think; then, opening the floor to discussion, I will draw on our experiences and those of our customers, new and growing businesses, to talk through your business challenges and explore the ways you can build IR4.0 capability in to your own business. I will also examine the opportunities and pitfalls in bringing products to the market in the IR4.0 age, and how the use of new technology to do so more effectively.

To register for this free event visit

Dan Burrows, Executive Transformation Consultant, Waterstons

Dan Burrows

Executive Transformation Consultant

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