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New Training Programme to Benefit Scotland’s Immersive Businesses

Ross Kelly


Immersive Businesses

The programme has been designed to help businesses working with immersive technologies grow their expertise and capabilities.

Glasgow-based training company TRC has created a training programme aimed at helping Scottish businesses capitalise on the rise of immersive technologies.

CrossCreative:Immersive (CC:I) has been launched in partnership with the StoryFutures Academy at the National Centre for Immersive Storytelling. The focus on immersive storytelling came following discussions with the Academy – which is run by the National Film and Television School and Royal Holloway, University of London.

The programme has been specifically designed to help businesses working with immersive technologies grow their expertise and capabilities. Running over five months, the initiative will be comprised of monthly sessions in Glasgow, and offer participants an opportunity to embark on an international field trip to meet leading companies in the virtual and augmented reality space.

Companies participating in CC:I will be able to apply for support from the Academy to help them bring immersive storytelling talent into their company on placement.

In addition to the CC:I programme, TRC and StoryFutures Academy will work closely to deliver an immersive boot camp which offers training and development courses for mid-to-senior level professionals in Scotland’s creative and immersive media sector.

Jemma Goba, founder and managing partner at Edinburgh-based film production company Tanami, was a delegate on last year’s Cross Creative programme. During her time on the course, Goba visited Toronto to meet leading companies operating within the immersive space.

She said: “The Cross Creative programme forced me to lift my head up, take time away from my desk and open my eyes to the potential opportunities right in front of me.

“Through meeting so many exciting, high-energy businesses out in Toronto, I was given a unique opportunity to see how they had managed their growth and learn from their successes and mistakes.”

Ross Kelly

Staff Writer

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