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HubSpot Defies Pandemic as CRM Platform Popularity Grows

Michael Behr



At a time of global uncertainty, being able to form long-term relationships with customers is a massive boon to businesses.

HubSpot, a business that offers a customer relationship management (CRM) platform to scaling companies, has reached two major milestones.

The company has now surpassed 100,000 paying customers and reached $1 billion in annual recurring revenue.

The company’s CRM platform helps businesses develop long-term relationships with their customers by creating content and user experiences. This helps businesses align their marketing, sales, and service teams.

The platform is supported by more than 600 integrations, a thriving solutions partner network, and hundreds of Academy courses.

HubSpot Co-Founder and CEO Brian Halligan said: “My co-founder Dharmesh has a saying, ‘success is making those who believed in you look brilliant.’ These milestones are a massive testament to each and every customer who has believed in us over the past 15 years; we owe our success to you.

“As I reflect on the past year, I’m deeply humbled that so many companies have chosen HubSpot to help them innovate and adapt during this time of unprecedented uncertainty and change. Our customers are building the next normal, and I’m excited to continue to work alongside them to create a better future.”

2020 was a year of growth for HubSpot – the company expanded its offerings to meet the needs of scaling companies. These include relaunching the company’s Marketing Hub Enterprise and Sales Hub Enterprise offerings, the most significant expansions of HubSpot’s enterprise-tier products to date.

HubSpot also introduced new marketing contacts and launched CMS Hub, a standalone content management system that represents the company’s fourth product hub.

Despite the uncertainty and financial hardship that many companies experienced, HubSpot customers saw a 40% increase in website visits in 2020, and average monthly deal creation per portal grew approximately 10% compared to the beginning of the year.

From mental health and finance to business collaboration and entertainment, these companies have continued to innovate and to help their own customers adapt to the next normal.

“When the pandemic hit at the beginning of 2020, we shifted our focus towards creating valuable content for our customers to help them navigate tremendous uncertainty and new modes of work, talent sourcing, and hiring,” said Workable Chief Marketing Officer (CMO) Doug Ellinger.

“HubSpot’s platform made it easy to create and share resources with the companies and individuals that needed them the most. We know we’ll be able to continue to rely on HubSpot as we enter our next phase of growth.”


With the pandemic having caused social and economic upheaval across almost every industry, there have been many successes and failures. As such, many CMOs have taken conservative attitudes towards marketing.

Recent Gartner research found that developing existing markets instead of developing new ones was at the heart of most CMO’s strategy for the future. As such, CRM platforms, which allow businesses to forge stronger relationships with long-term customers provide a key tool.

Furthermore, for many people the pandemic is a time of unprecedented stress and anxiety. In a Covid-19 report, Deloitte noted that creating empathetic and purpose-driven campaigns will help reassure people and drive customer engagement.

Michael Behr

Senior Staff Writer

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