Mark Zuckerberg: The Future is Private for Facebook Users

Facebook Private Mark Zuckerberg

“If we build out a fully encrypted interoperable service, that’s going to be an important contribution to the world,” Zuckerberg said.


Facebook CEO Mark Zuckerberg has outlined a series of new privacy-focused changes for the social media giant’s family of platforms.

In a speech at Facebook’s F8 developer conference, Zuckerberg revealed that the company intends to rebuild consumer trust – an area in which the company has much work to do – and suggested the company’s new privacy focus represented a “major shift” for the firm.

“This isn’t just about building new products. It’s a major shift in how we run this company,” Zuckerberg said. “We believe that for the future, people want a privacy-focused social platform. I believe that if we build out a fully encrypted interoperable service, that’s going to be an important contribution to the world.”

New designs and features for its app family, which includes Instagram and Whatsapp, are being implemented in response to criticism over the company’s use of user data, he explained.

“Look, I get that a lot of people aren’t sure we’re serious about this,” Zuckerberg said. “We don’t exactly have the strongest reputation on privacy right now, to put it lightly. But I’m committed to doing this well and starting a new chapter for our product.”

Zuckerberg added that the process of improving privacy across Facebook-owned platforms will take time, but the company is committed to the task ahead.

“It’s not going to happen overnight, and to be clear, we don’t have all the answers.”

“The Future is Private”

Addressing delegates at F8, Zuckerberg remarked “the future is private”, and new features set to be implemented by the company appear to reflect his vision thus far.

Notable changes for users of Facebook, Instagram and Whatsapp will include trials of a “private like counts” feature, which will hide the “likes” that users can generate from posting content. Account owners will still be able to view the number of likes they have received, though.

Additionally, Instagram users will be able to share posts with text, stickers or even drawings through the new “create” camera mode, which will compliment photographs and video content.

The Facebook app itself will be redesigned, with the aim of improving the newsfeed by boosting the central role of community groups within the platform. Aesthetically speaking, there will be significant changes for the app as well, with the distinctive blue branding being removed.

This redesign will roll out across the US and further afield straight away, Zuckerberg confirmed.

Messages sent through Facebook’s Messenger app will automatically be end-to-end encrypted, with the platform being fully integrated with Whatsapp – the latter of which will also receive a new secure payment service later this year.

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