The Real Mary King’s Close (RMKC) has launched a new app to enhance its customer experience. The new RMKC app, created by hospitality and tourism app specialists, Criton, will act as a digital companion guide for those planning to visit the site.
Located in Edinburgh’s historic Old Town, The Real Mary King’s Close is one of the capital’s most popular tourist attractions.
Accessible by phone and tablet, tourists will be able to access images and information about the site before their visit. They can also use it when they visit to further explore the site’s rich history. It is hoped that it will encourage repeat visits by offering discounts, membership signup and events information.
Furthermore, the app will up-sell services and send push notifications to promote the venue’s gift shops and cafes. The app will also ask visitors to share their experiences and recommendations on review platform TripAdvisor, thus boosting the attractions online reputation.
Commenting on the app, Eilidh MacLeod, Marketing Manager at RMKC, said: “The Criton app will allow us to enhance our guest experience, and support us in our mission to bring the story of the Close and its residents to life.”
Criton founder and CEO Julie Grieve said: “Today’s visitor seeks information pre, during and post visit to ensure they are fully informed about their trip and can maximise their experience.
“Criton’s intuitive content management system lets attractions such as The Real Mary King’s Close create a pocket companion for their visitors and save on the costs the of updating and maintaining their visitor guides.
“Features such as audio tours and push notifications will let visitor attractions fully enhance the visitor experience and cement their brand firmly on visitors’ mobile devices.”
Criton said it plans to bring other tourist attractions and venues to life using the same technology.