Edinburgh Lockdown Economy, a listings directory for businesses in the capital, has launched an interactive online experience to support firms suffering from lost revenue.
‘Edinburgh Experiences’ will allow shop owners to host virtual tours or experiences of their products and venues, with customers able to join live sessions such as wine tasting or massage workshops.
With each interactive ‘experience’, products are delivered to the customer’s door in time for them to take part in the session or event.
The new feature is designed to help kick-start businesses with fresh revenue streams amid the ongoing Covid-19 lockdown.
Technology entrepreneur Tom Harries, who set up Edinburgh Lockdown Economy said the new feature is designed to help businesses tap into fresh revenue streams amid a difficult period.
“This new addition to the site provides an opportunity to resume trading for anyone struggling to run their usual services. We hope that those businesses will get an extra boost by offering experiences in customers’ own homes that can’t otherwise be enjoyed,” Harries said.
Ellis Gin is currently listed as one of the site’s first experiences, offering customers an artisan gin tasting session. Carol Jackson, CEO of Ellis Gin, said the site has offered the firm a chance to engage with customers in dynamic new ways.
“We’ve seen huge interest already. We are excited to introduce a local audience to our handcrafted Scottish gin as well as tell the story of our brand,” she said.
“We love to socialise and this provides us with a great opportunity to let our hair down, meet new people and have a laugh,” Jackson added.
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Harries said the team at Edinburgh Lockdown Economy will continue to back local businesses wherever possible, and has encouraged the use of local couriers such as Farr Out to keep money flowing through the local economy.
Farr Out has made over 2,700 zero-emission deliveries since the beginning of lockdown. The firm uses cargo bikes to courier items throughout the city, offering deliveries with a lower environmental impact.
Edinburgh Lockdown Economy has proven to be a huge success during the Covid-19 pandemic. In the first two weeks of operation, the listings website saw more than 30,000 visitors to the site.
The directory now features over 700 independent businesses in Edinburgh and the Lothians and championing the benefits of shopping locally.