Since Edinburgh’s free city centre WiFi service launched in December 2016, more than 500,000 people have signed up to the service, representing growth of more than 1,300 people per day.
Commuters, inner city students and ‘cosmopolitans’ are the most frequent users of the service, with younger users making up the majority of the audience. Research shows that over 196,000 users are in the 15-24 year old age group, followed by 25-34 year old millennials with around 140,000 registrations.
IntechnologyWiFi, the company behind the service has installed access points at key locations across Edinburgh to provide seamless connectivity to users throughout the city centre. The network was recently extended to include Edinburgh Castle, allowing visitors to the historic landmark to access WiFi from the esplanade.
The company has also recently released Citi-Wise, the official mobile application for Edinburgh. The app promises to takes people ‘beyond the headline events in Scotland’s capital to discover a host of new, exciting and offbeat activities brought together in one place.’
When DIGIT visited, the site boasted seven articles about Edinburgh and took us to London, when we asked for activities in Portobello, so there may be a little more work to do…
Natalie Duffield, the chief executive of IntechnologyWiFi, told DIGIT: “Our user growth shows the strong consumer demand and expectation for fast and reliable connectivity in Edinburgh. The free public WiFi is one of the many assets that makes the city so attractive to visitors from across over the world, particularly young Millennials. We are investing to make sure that everyone the best possible digital experience of this magical city.
“We are providing the digital infrastructure for innovators to come up with clever new applications for managing the city’s resources in a more productive way. We are proud to be Edinburgh’s digital partner.”
Stay Longer, Increase Spend!
Councillor Gavin Barrie, the housing and economy convener at the City of Edinburgh Council, said: “It is great news that so many residents and visitors are benefitting from free WiFi while they are out and about in Edinburgh. This project is central to our plans for growing the city’s economy and encouraging residents and visitors to stay longer and increase their spend.”
A coverage map and log-in details for the city’s free WiFi can be found at www.edinburghfreewifi.com.
The Citi-Wise app can be found at www.citi-wise.com.