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Drinks-on-demand Tech Firm Launches Fundraiser Campaign

Ross Kelly

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Drinkly

Drinkly hopes to strengthen its presence in the UK and expand operations in a number of locations.

Drinkly, an Edinburgh-based drinks-on-demand tech platform, has announced the launch of a £250,000 funding round on Seedrs.

The firm, which has been backed by a host of entrepreneurs including Brewdog’s James Watt and Stuart Middleton, CCO of Skyscanner, has launched the fundraiser campaign to fuel its next stage of growth.

Drinkly hopes to strengthen its presence across the UK and expand operations in a number of locations, including London and Edinburgh.

Through the fundraising campaign, dubbed ‘Your Round‘, interested parties will be able to invest from just £10 upwards in exchange for equity in the firm.

Founded in 2016, Drinkly lets customers shop online for hundreds of products and have them delivered to their door. The firm, which operates in Edinburgh, Glasgow and London, has delivered more than 14,000 orders to customers across the three locations.

It has secured a number of exclusive partnerships with global drinks brands since its launch and has more than doubled its workforce in the past two years.

Last month saw the startup hire a new business development manager, Shabaz Ali, in preparation for its fast-track expansion goals.

Commenting on the fundraising announcement, Drinkly CEO and founder John Robertson said: “We plan to take Drinkly to 150 locations by December 2020, becoming the market leader in drinks-on-demand delivery in the UK.

“The UK drinks market is huge; it’s forecast to be worth £55.5 billion by 2022 with the e-commerce segment forecast to be worth £19.6 billion. We have a trust, tried and tested platform, the team and the tech leaving us well-positioned to capitalise on this opportunity and scale up quickly.”

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Watt, who co-founded Brewdog in 2007 with Martin Dickie, commended Drinkly, stating: “I backed Drinkly because they are doing things differently, using technology to innovate and putting the customer at the forefront of everything they do.

“Anything that brings the customer closer to fresher Brewdog, the better.”

Ross Kelly

Staff Writer

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