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DOGFI.SH to represent Scotland at US Habit Summit

Chloe Henderson


Stirling-based DOGFI.SH Mobile are representing Scotland at the Habit Summit in San Francisco between 4 April and 5 April.

DOGFI.SH Mobile specialises in developing mobile solutions that leverage habit-forming technology to drive greater user engagement and change how people behave. At the Habit Summit they will join attendees and speakers from around the world to discuss the best practices and learnings in consumer psychology, design and behavioural science.

By understanding the psychology of app usage, including the triggers, actions, rewards and the investment an individual makes in an application, the company is able to identify and implement the hooks that keep people coming back.

Its presence at the conference will allow DOGFI.SH Mobile to knowledge-share with some of the most progressive leaders within the habit-forming space and then apply this into its own offering, as well as cementing Scotland’s place at the forefront of new, cutting-edge technologies.

Ross Tuffee, CEO and co-founder of DOGFI.SH Mobile, said:

“We’re very excited to be attending the Habit Summit in San Francisco, not least because habit-forming technologies are integral to our value proposition and our approach when designing solutions. To this end, we focus on understanding the behavioural psychology around why people use particular apps and look to leverage the core principles of consumer-focused applications and apply them in a business-to-business, organisation-to-community and business-to-employee environment.

“We are committed to building intuitive platforms that drive greater performance and efficiency for the user. Hence why this event will provide invaluable learnings, especially as we continue to grow our customer portfolio. The summit attracts some of the most innovative companies from around the world, so we are proud to not only be representing Scotland, but also seizing the opportunity to engage with some of the brightest minds within this emerging market and then apply this back into growing Scotland as a centre for tech innovation.”


Chloe Henderson

Staff Writer - DIGIT

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