DMA Scotland Announces New Chairman

Firas Khnaisser

The Direct Marketing Association Scotland welcomes two new additions to its council. 

Firas Khnaisser, Head of Decisioning at Standard Life has been appointed as the chairman of the Direct Marketing Association Scotland (DMA), an organisation that offers legal advice, political lobbying, and industry guidance for its members. Kerrie Hull, Senior Account Director at LIDA, has been named as Deputy Chair.

Khnaisser takes the helm from his predecessor Lynsey Fusco, Head of Marketing and Communications at The Royal Edinburgh Military Tattoo. Fusco held the role for four years and successfully guided the organisation during a period of significant change and growth. Khnaisser and Hull will work together to ensure that the organisation continues to represent the vibrant, energetic and creative data-driven marketing industry in Scotland.

Khnaisser said of his Appointment:

“I am extremely fortunate to be taking on the role as chair at a time when the DMA is committed more than ever to supporting Scottish and UK businesses navigate through a legislative climate that could best be described as tricky. I’m excited to be taking on the role of Chair of DMA Scotland, building on the wonderful work of Lynsey Fusco and all the great things she’s done over the past few years.”

“I’m also thrilled to have Kerrie Hull as Deputy Chair and look forward to working together with all the energetic council members to help us take DMA Scotland to the next level in its evolution.”

Hull Commented:

“I’m honoured and thrilled to be taking on the role of Deputy Chair of DMA Scotland. I’m so delighted to be supporting Firas and the wonderful DMA Scotland team through a very exciting and dynamic period – 2018 has many challenges ahead and I can’t wait to get cracking.”

“I’d also love to take the opportunity to thank Lynsey Fusco for her passion, commitment and fantastic leadership of the DMA Scotland over the past four years – it’s been fantastic and appreciated by all of us.”

Rachel Aldighieri, Managing Director of the DMA, said:

“I am pleased to welcome Firas and Kerrie as the leadership team for DMA Scotland. I look forward to working with them to lead our sector through this period of change and specifically help tackle the unique challenges facing Scottish businesses in the coming years.”

“Scotland has a fast-growing, fantastically vibrant data and marketing industry that we look forward to working with through the DMA Scotland team.”



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