DigitalBoost, the national digital technology training programme, which has helped thousands of SMEs across Scotland, has received an additional £1.7 million of funding from the Scottish Government to extend the service.
The DigitalBoost programme was created to help Scottish SMEs to understand and utilise digital technology more effectively. The programme provides a range of digital training including online tutorials, practical guides, 1:1 support from a digital expert and local workshops on topics including social media, cyber resilience, data analytics, digital marketing strategy and e-commerce.
Since the programme was launched, over 12,000 business people from across Scotland have attended over 1700 local workshops with 97% rating them good or better than good. In addition:
- Over 5,000 businesses have undertaken a digital health check
- Over 15,000 digital guides have been downloaded
- Over 16,000 hours of 1:1 advice has been provided to more than 1,000 businesses.
- Almost 4000 businesses have benefited from online tutorials
Embrace the Digital Revolution
Announcing the funding, Economy Secretary Keith Brown said: “We are committed to ensuring our future workforce and businesses are fully prepared and ready to embrace the digital revolution.
“This further £1.7m investment for DigitalBoost Phase 3 brings Scottish Government investment in the programme to over £6 million since 2016 and illustrates our on-going commitment to supporting Business Gateway to invest in the digital skills, processes and capabilities of our small and medium businesses. We will continue to support investment in a variety of businesses across Scotland to ensure all companies are ready to benefit from the opportunities of the digital future.”
Ecommerce and Social Media
Alex Robertson, Office Manager at William Robertson & Sons said: “We have always had a strong focus on trade customers, but we knew that there was also a significant consumer market that would appreciate our quality products. Although we did have a website I knew that it could be working better for us so I decided to make contact with Business Gateway for some advice.
“Through the DigitalBoost programme we received 21 hours of tailored 1:1 support from a digital expert which resulted in a rebranding of the business to the original William Robertson & Sons and also the creation of a new ecommerce website that we are confident will help boost sales. Our new Facebook page is also helping to raise awareness of the company and we are now looking to build on this further through Twitter and Instagram.”
Reaching New Customers
Steven Heddle, Environment and Economy Spokesperson at COSLA said: “Many Scottish SMEs are keen to improve their productivity as well as their ability to reach customers that previously would not have been possible. By investing their time in DigitalBoost they are able to do just that.
“The programme is a key element in Local and National Government’s digital strategy and over the past few years many thousands of businesses have benefited from the programme, enhancing their skills and knowledge through a combination of 1:1 support, workshops and online learning. With this additional funding we will be able to continue this important work to help Scotland’s SMEs get ahead with their digital skills.”