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Digital Agencies Team Up to Train Scotland’s Future Leaders

Duncan MacRae


digital Agencies Scotland

The ‘Inspiring Digital Leaders’ programme offers paid placements with digital agencies, covering key disciplines that will offer a solid foundation of digital skills.

An internship programme has been launched that offers graduates in Scotland a unique kick-start to their career in digital.

The ‘Inspiring Digital Leaders’ programme offers five paid placements with digital agencies, covering key disciplines that will offer a solid foundation of digital skills to develop future leaders in the digital sector.

The programme was co-created by the British Interactive Media Association (BIMA) and digital training specialist TRC, with five participating agencies, including After Digital, Dog, Equator, Front Page and Screenmedia.

Successful applicants for the internships are Eddie Allbutt, Rosa Downing, Patrick Fearon, Evan Keyes and Julia Rosner.

Over five months, the five interns will undertake five monthly placements at each of the participating agencies, specialising in a different discipline with each agency: Client Services, Content Strategy & Brand Language, Digital Marketing, UX Design, and Web Development. The learning within each discipline has been designed by module leaders at each agency who are experts in their field.

Gerry McCusker, chair of BIMA Scotland and CEO of Dog, said: “The Inspiring Digital Leaders Programme was born out of animated discussion at the first BIMA Digital Leaders Dinner in Scotland two years ago.

“As business leaders, we shared the concern that our digital community needs more young and diverse talent coming into it and we agreed that we would best address this by working together. We have created a truly unique collaboration of five companies to deliver a brand new way of fast-tracking ambitious, young talent in our industry.”

In addition to the five placements, the interns will receive training and support from digital and broadcast training leaders TRC, to help learn how best to progress and grow in the creative digital industry.

Joint managing directors of TRC, Claire Scally and Margaret Scott, said: “Developing new and innovative training opportunities is in the DNA of TRC. When we heard what companies were looking for, we collaborated with BIMA to create this exciting new programme.

“Inspiring new talent to develop their careers in a progressive environment across collaborating businesses is unique and a hot ticket for any entrepreneurial new graduates who want to kick-start their careers. We’re delighted to play our part.”

Allbutt, a Glasgow School of Art graduate in Product Design, said: “For me, Inspiring Digital Leaders is the perfect educational foundation for a creative career. I’m excited by the opportunity to experience new disciplines to compliment my background in design; to be a part of five exciting creative agencies across Glasgow is an absolute pleasure.”

Downing, who graduated with an MSc in Software Development from the University of Glasgow, starts the programme with an internship at Screenmedia.

She said: “Having recently moved from working in the arts and marketing into software development, it’s been difficult finding a position that bridges all of these areas – until I encountered the Inspiring Digital Leaders programme. I’m absolutely delighted to have bagged myself a place and can’t wait to get started.”

The Inspiring Digital Leaders programme runs from now until October 2019.

Duncan MacRae


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