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DIGIT Movers and Shakers | March 2021

Ross Kelly


Movers and Shakers

In this edition of Movers and Shakers we explore the latest recruitment and awards news from Scotland’s technology sector.


The Data Lab

The Data lab has recruited Alison Orr as Marketing and Communications Manager.  Alison has been brought in to lead the marketing and communications strategy, as well as manage DataFest 2021.

Orr joins from the Scotland 5G Centre where she was responsible for establishing their marketing activity, including a drive to increase the profile of the Centre to raise awareness of the benefits of 5G in Scotland.

Her new role will see her take responsibility for the marketing and communications strategy as The Data Lab grows its reach and continues to engage a wide-ranging audience about the value of data science and AI, and how the sector can help Scotland on the road to economic recovery.

Orr commented: “This is a very exciting move for me and a great time to be joining The Data Lab. The work being done on data and AI will have a real impact on organisations across Scotland and includes large scale innovation projects and also demonstrable outputs which SMEs can benefit from.

“I look forward to expanding on the great work already being produced by the marketing team and adding my own ideas into the mix.”

Manolo Perez, Head of Operations and Finance at The Data Lab said: “We are delighted to welcome Alison to the team, she has a wealth of experience that will help drive the marketing and communications strategy for The Data Lab.”

Manus Neurodynamic

Manus Neurodynamica has announced the appointment of Euan Donald as Director of Commercial Growth, where he will be responsible for developing and executing Manus’ sales and marketing strategy.

Donald has provided leadership in sales, marketing and product management for over 20 years in highly competitive hospital and veterinary markets, where he created marketing strategies and led sales efforts.

Additionally, he successfully developed opportunities in new business areas, created new partnerships and established significant revenue growth.

Donald joins Manus from Siemens Diagnostics UK, where as Business Development Manager, he was responsible for generating new business opportunities leading to increased sales and provided a clinical and scientific knowledge base for complex tender discussions.

Prior to this, Donald was International Manager at Nova Biomedical USA, managing 35 distributors into the EU, where he achieved increased revenue and demonstrated improved profile for the business.

Dr Rutger Zietsma, CEO of Manus Neurodynamica, said: “We are extremely pleased to welcome Euan onto the Manus Team, at a time of great progress for the Company as we set to roll-out our NMP later this year. Euan’s expertise in sales and marketing and commercial acumen will be invaluable to the business as we bring our product to market enabling clinicians to streamline the care pathway improving people’s health and wellbeing.

“His experience in launching new products and building sales teams is going to be paramount to the forward progression of the business.”

Commenting on his appointment, Donald said: “I am delighted to join the team at Manus and work with such an innovative company with a product which could help transform the patient’s interactions with the healthcare system.

“I truly believe there is nothing like the NeuroMotor PenTM on the market and I look forward to bringing my experience and knowledge of developing diagnostics solutions to influence care pathways to Manus, supporting the company on its next phase of growth.”

Software Advisory Service (SAS)

Software Advisory Service, one of Scotland’s fastest growing IT and software business consultancies has appointed a new marketing director to drive its growth in domestic and international markets.

Melissa McMahon has joined the firm from Edinburgh-based AI software company Dayshape.

The appointment is a new senior position with the business and follows The Software Advisory Service’s announcement of the opening of its new Tenerife office – its fourth to sit alongside Glasgow, London and Malaga.

It is anticipated that 150 jobs will be created by SAS on the island in the next two years.

McMahon joins the business to offer expertise in accelerating SAS’s growth into new territories and to develop the company’s existing brand, reporting directly to the board of SAS’s parent company, 4icg Group. She will be based out of SAS’s Glasgow office, and will lead teams across Europe.

With more than 20 years’ experience in strategic marketing roles in the UK and Washington, including at Skyscanner, American Express, and Capgemini, McMahon most recently led the rebrand of Scotland’s fastest growing tech company, Dayshape, overseeing the development of Dayshape’s marketing and brand disciplines, contributing to the company’s 220% year-over-year growth.

Commenting on the move, McMahon said: “The teams across 4icg have created a remarkable business, and I’m excited to build on such a substantial foundation. In the last 12 months alone, SAS has helped IT buyers make better decisions on over £3.2 billion worth of investments.

“I’m delighted to take on the challenge of growing SAS’s reach to help more businesses make the most of their IT spend.”

Lorraine Gray, director of 4ICG Group, said: “Melissa has a wealth of experience in listed and SME companies and we’re thrilled we’ve been able to secure her appointment for the Software Advisory Service.

“It was clear from our discussions with Melissa that she understood not only what IT and software buyers and vendors look for but also had extensive knowledge of two-sided marketplaces through her time at Skyscanner. This will be invaluable as SAS seeks to expand into new international territories over the next 18 months and beyond.

“We’re also delighted that Melissa will increase the number of women in our senior management team. As a company, we continue to promote IT as a great career path for women to explore and will play our part in helping the sector attract the best talent from across society.”


Glasgow-headquartered online video-learning platform, Continulus, has appointed two senior business people.

Graham McDonald, former Head of Global Private Equity at Aberdeen Standard Investments, has been appointed Chairman, while Janine Watson, with a background in private equity and law, has joined as Chief Operating Officer.

The double appointment follows a recent successful fundraise from a consortium of seasoned UK private equity investors.

Company Founder and CEO, Dr Eoghan Colgan, said: “I am absolutely delighted that two senior and highly accomplished Scotland-based professionals have agreed to take up key positions in our business.

“Following a highly successful career in finance spanning over 24 years, latterly as Head of Global Private Equity at Aberdeen Standard Investments, Graham is now using his wealth of business experience to develop and mentor Scottish businesses such as ours with significant global growth potential.

“Janine is a qualified business professional with operational experience which will be extremely beneficial to Continulus as we develop strong relationships with medical education organisations across the globe.

“Our mission at Continulus is to shorten the knowledge translation gap from high-impact evidence-based research to frontline practice by bringing the leading researchers and subject experts online, in a way that is accessible, affordable and inclusive for all healthcare professionals globally.”

Continulus already has global partnerships with a range of medical bodies including the Australian College of Critical Care Nurses and EB Medicine in the US.

Dr Colgan, who continues to work shifts in the Accident & Emergency department at the Glasgow Royal Infirmary, added: “Our partnerships are an endorsement of the work we are doing in acute and critical care specialities where we will be continue to provide a package of lectures and courses by the world’s most authoritative experts.”


The Industrial Biotechnology Innovation Centre (IBioIC) has appointed Liz Fletcher as its new director of business engagement and operations, to support the growth of Scotland’s developing bioeconomy and delivery of the National Plan for Industrial Biotechnology.

Fletcher joins IBioIC from the University of Edinburgh, where she managed the UK Centre for Mammalian Synthetic Biology alongside her role as senior research development manager.

She has more than 25 years’ experience in the life sciences sector and was previously a market and technology analyst at Scottish Enterprise, supporting companies looking to develop or expand into life sciences. Prior to this, Liz worked in journalism, writing and editing for the Financial Times and Nature Biotechnology.

In her new position, Fletcher will lead the IBioIC business engagement team and help shape the innovation centre’s partnerships with industry. This includes the continued development of the organisation’s RapidBio and FlexBio Scale-Up Centres, which offer expertise and facilities to help companies develop and test bioprocesses at scale, accelerating commercialisation for companies at the start of their innovation journey.

Fletcher will also help to grow IBioIC’s industrial and academic network, as well as its 120-strong membership base. She will help to link these partners with relevant research teams and collaboration opportunities that can help to grow the industrial biotechnology community in Scotland.

Fletcher said: “Scotland’s industrial biotechnology community has grown significantly in recent years and I am excited to join the team and play a part in its continued development. Collaboration and knowledge-sharing will be crucial, creating partnerships between industry and academia to develop new products and techniques and encourage early-stage companies to scale-up.

“IBioIC’s network already includes a number of fantastic companies with cutting-edge research and offerings that could make a real difference in helping Scotland’s economy to flourish in a sustainable way, and I am looking forward to connecting with them all.”

Mark Bustard, CEO of IBioIC, added: “Scotland has world-leading skills and capabilities in biotechnology and Liz is an excellent addition to the team, helping to bring industry experts, academic research and our member companies closer together. Liz is well-respected in the science community and will bring extensive knowledge and experience to her role to grow our network and drive innovation.

“Sustainability is fast becoming a top priority across all industries, and a growing bioeconomy will play a critical part in helping to achieve national net-zero goals, offering alternatives to industrial processes, for the likes of chemical and petrochemical-based products.”

Network ROI

Network ROI has appointed Eamonn Doyle to assist its board as a Business Consultant. Doyle brings over 30 years’ experience in the technology sector with the last 27 years as a managing director and CEO of high growth technology businesses including My1Login, Bloxx and Castle Computer Services.

Network ROI is an employee-owned technology services and IT infrastructure solutions provider based just outside Edinburgh who support customers throughout the UK from startups through to organisations with over 4500 employees and 400 sites.

Keith Bevan, CEO, said: “This appointment will help Network ROI develop new business strategies and explore new revenue opportunities. As organisations accelerate their digitisation plans Eamonn will help us create personalised services for our clients that analyse their technology gaps and deliver a quantifiable return on investment.

“His extensive experience in growing technology companies is invaluable in supporting Network ROI’s growth strategy in 2021. Simply put he has what it takes to deliver client success, so I look forward to his input.”

Doyle said: “Having known the Chairman and founder Sean Elliot for many years I am delighted to join Network ROI at such a pivotal stage in their development.

“I am excited to help Network ROI develop the business propositions that will support their clients better and help them win new customers in these challenging economic times.”


Glasgow-based Wideblue celebrated 15 years of success in March. The multi-award winning firm was created on 1st March 2006 with a management buy-out of Polaroid’s European Research and Design Centre, and is now regarded as one of the UK’s leading independent product design firms.

Commenting on the anniversary, CEO Russell Overend said: “Celebrating our 15th year anniversary is a huge milestone, and we have certainly seen big changes since the management-buy-out created Wideblue in 2006.

“Highlights include winning our first Innovate UK project in 2013, winning European Product Design awards in both 2017 and 2019, and Pivot International acquiring a majority stake in 2018 enabling us to add global manufacturing and supply chain to our scope.

“I’m delighted to say 15 years later Wideblue still has a healthy mix of experienced engineers from the original Polaroid days, through to talented new scientists and engineers. The multi-disciplinary team has a wealth of experience designing new products ready for manufacturing with a range of trusted worldwide suppliers.”

Overend added: “Through the Pivot International organisation Wideblue can design new products with access to the latest components, technologies and manufacturing in UK, EU, USA, Mexico, China, Taiwan and Philippines.

“The last year has been a challenge for all of us, but for Wideblue it has presented many new opportunities and has resulted in us expanding our team to 22 to meet the demand for Covid-19 response medical products.

“We are currently working on new medical devices, consumer products, industrial products, quantum technology, instrumentation, renewables instrumentation, and security with clients in UK, Belgium, Portugal, Spain, USA, and Canada.”


Since 2006 Wideblue has been delivering hundreds of projects for a variety of organisations from startups and university spin-outs to multinational corporations.

The company is frequently engaged in collaborative projects working with some of Europe’s leading research organisations and universities, especially in the areas of imaging, optoelectronics and bio-medical engineering.

The skill set in-house ranges from physics, optics, electronics and software through to mechanical engineering, prototyping, manufacture and supply chain management.


Managed cloud and security services provider iomart has announced a major network expansion to meet future demand.

The company has invested nearly £2m in next generation core routing technology from Cisco, which will provide 100GB capacity on its network with the ability to scale to 400GB.

As a result, iomart customers will benefit from faster, even more reliable connections to support their data and applications.

CEO Reece Donovan said: “This is a significant investment that supports our growth strategy and underlines our commitment to provide businesses with the services they need to support their future operations. The investment ensures our customers will have the ability to deliver content and services faster than ever and without disruption.”

Internet traffic has soared as result of the Covid-19 crisis. iomart is increasing its ability as a service provider to respond to this and anticipate future demand.

Using 5th generation ASR technology at the point where iomart’s private fibre network intersects with the internet, the planned network expansion will reduce the chance of bandwidth bottlenecks, enabling content such as on-demand video, voice and cloud services to travel along the optical fibre at speed.

Ishbell MacPhail, Regional Leader, Cisco, added: “In the last year, connected technologies and applications have played a major role and helped to solve unexpected challenges in all industries – from home schooling to healthcare. iomart’s focus on reliability and speed will see them continue to play a key role in a new, connected normal. We’re delighted to be working with them.”

Capacity will increase from 10GB to 100GB through two of the most interconnected peering facilities in Europe, Telehouse London and Equinix in Slough, and through iomart’s largest data centre in Maidenhead.

iomart is also increasing resiliency for customers in its key data centres with the addition of extra fibre routes. Those facilities will benefit from three independent routes into the building, providing true physical path diversity.

iomart’s private network infrastructure stretches for more than 2000 km up and down each side of the UK, supporting the digital ambitions and multi-cloud strategies of businesses the length and breadth of the country. This further upgrade provides extended capacity to iomart’s existing high speed, low latency network.

Ross Kelly

Staff Writer

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