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Datathon Event Challenges Data Experts to Drive Productivity Changes

Ross Kelly



Participants from a range of backgrounds and sectors are able to take part in the intensive 24-hour challenge. 

A flagship open and financial data challenge, Datathon, is set to return in 2019 with the aim of addressing society’s key data issues.

Now in its third year, Datathon is an intensive 24-hour competition that attracts data scientists and businesses from across Scotland. Participants from a broad range of backgrounds and sectors are able to take part in the challenge, with the objective of establishing a link between data and trends that underpin social wellbeing.

This year’s theme is ‘driving productivity’ and will see participants solve challenges and create concepts in a fast-paced environment, testing their ability to analyse data and develop concepts under pressure.

Hosted at Deloitte’s offices in Edinburgh, this year’s panel of judges include CodeClan CEO Melinda Matthews-Clarkson; Jude McCorry, Head of Business Development at The Data Lab; Scottish Government Digital Director. Colin Cook; and Deloitte Risk Analytics Partner and Global Risk Advisory Lead (Digital & Fintech/Regtech), Kent Mackenzie.

Matthews-Clarkson and Cook will also deliver presentations at the event, along with Mark Hunter, Chief Transformation Officer at Sainsbury’s Bank.

Chris Brown, Senior Consultant at Deloitte, said: “Increasing productivity is widely recognised as a key growth driver for businesses. new technology and data have a vital role to perform in helping to achieve this. Our 2019 Datathon challenge will be cross-industry, covering all sectors including financial services, corporate and public sector, with the competing teams working over two days to produces ideas and concepts that tackle productivity.”

Some of last year’s winners are set to make a return, such as MoneyMatiX co-founder Tynah Matembe. As a member of last year’s winning team, Data Nations, Matembe helped develop a digital tool called ‘FinTastic’ to help people make responsible financial decisions.

Commenting on the event, Matembe added: “Financial wellbeing skills are one of the most important factors that determine our lifestyle choices. Money is a continuous touchpoint throughout our lives and data can help make this touchpoint meaningful by helping businesses like MoneyMatiX to shape ethical solutions that help people create healthy interactions with money.

“Deloitte’s flagship Datathon is a much-needed event that brings several stakeholders together, creating a community and helping startups like MoneyMatiX to validate and build relevant solutions to problems like financial wellbeing.”

The Datathon event will run from the 11th of March through to final presentations and speakers on the evening of the 12th of March, and features as a fringe event at Scotland’s week-long Datafest19.

Details for the Datathon challenge can be found here, while registration for the final presentations can be found via this link.

Ross Kelly

Staff Writer

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