Unveiled this week, the Creative Digital Initiative aims to help fine tune digital capabilities across the creative sector in the wake of the coronavirus pandemic.
The programme has been developed as part of a collaboration between Scotland’s enterprise agencies – which includes Scottish Enterprise and Business Gateway – Skills Development Scotland, Creative Scotland and the Scottish Government.
Aimed primarily toward small- and medium-sized firms, the programme will provide grants to help creative businesses improve their digital skills and capabilities.
Grant funding support will be offered to companies across Scotland via Scottish Enterprise, South of Scotland Enterprise, HIE and Digital Boost.
Workshops and mentoring programmes will also be available for cultural organisations and artists, the Scottish Government confirmed. This will see up to 20 creative businesses and cultural organisations
Commenting on the launch of the initiative, Culture Secretary Fiona Hyslop said: “The Covid-19 pandemic has changed the way we work and creative and cultural businesses in particular have shown great innovation over the last year, exploring new ways to reach out to and engage with people.
“This programme will provide support to small and medium-sized creative and cultural businesses to help them continue to build their digital capacity and provide the tools needed to respond to the limitations they currently face.”
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Iain Munro, CEO of Creative Scotland, hailed the initiative as a positive step to help creative businesses weather the lasting impact of the coronsvirus pandemic.
He said: “Imagination, inspiration, skill and expertise are vital constants at the heart of the work of Scotland’s creative community. Developing and utilising digital capabilities is now more important than ever to creative practices.
“The Creative Digital Initiative will support artists and creatives to engage with audiences and sustain creative development through digital platforms and channels, as the sector continues to adapt in the face of the ongoing challenges brought about by Covid-19.”