Cashless Gin Festival Comes to Glasgow
Glasgow gin festival organisers say cashless festivals will reduce queuing times for customers and help them track how much they spend and drink.
The True OriGins gin festival, due to take place this summer in Glasgow, plans to take a more modern, tech-orientated approach to bar keeping by going entirely cashless.
The event will use a cloud-based payment platform provided by Norwegian company TicketCo. Aside from removing the need for cash transactions, the technology will also provide the event organisers, siblings Mungo and Guy Finlayson, with detailed analytical data about stocking levels, and help them to order stock more efficiently.
Previously, the brothers have run beer festivals using 4G signal and a mobile app for transactions, and believe the technology brings benefits for all.
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Mungo Finlayson said: “We piloted cashless at our last events of 2018 and they were a great success and so we have decided to make all our festivals cashless.
“For us, the benefits of cashless are huge. It massively improves our security as we don’t have to transport large quantities of money to a bank, and we don’t have to worry about the risk of theft. For customers it significantly reduces queuing times, which improves their experience.
“The TicketCo Wallet app also allows them to keep track of exactly what they’ve spent and what they’ve drunk. They can even access full receipts if they need to claim anything back.”
Guy Finlayson added: “The technology also gives us real-time information about stocking levels and what drinks are popular. That enables us to be really precise with our ordering and allows us to give the customers what they want.”
David Kenny, country manager (UK) at TicketCo, said: “We have provided the technology for a number of MFGF drinks festivals now. Mungo and Guy very quickly understood the potential benefits and are at the forefront of the cashless-festival revolution in this country.”
According to figures released last year by UK Finance, cashless transactions are rising rapidly as cash payments are swiftly becoming a thing of the past. The number of contactless payments doubled last year to 5.6 billion and signals an upward trend toward consumers embracing more tech options in their daily lives.