Edinburgh-based healthtech startup Care Sourcer has acquired two leading social care consumer websites as it looks to further expand its services.
The two websites, Good Care Guide and Care Home Advisor, will complement and enhance Care Sourcer’s current offering. The firm provides the UK’s first comparison and matching site for elderly care – enabling users to make enquiries and receive offers from care providers who have immediate availability.
Good Care Guide is a website that helps users to find, rate and review services for older people in care homes and those looking for care at home across England, Scotland and Wales.
Similarly, Care Home Advisor uses real-time data from a range of sources to enable people to find the best-quality care home for their needs.
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Care Home Advisor is endorsed by a number of organisations across the UK, including Independent Age, Age UK, Care England and the National Care Forum.
This acquisition from healthcare business intelligence provider, LaingBuisson, comes amid an expansion period at Care Sourcer. In August, the Edinburgh company announced the creation of 70 new high-value jobs after securing £1.5 million in RSA funding from Scottish Enterprise.
Andrew Parfery, CEO and co-founder of Care Sourcer, commented: “This acquisition demonstrates our commitment to becoming the UK’s marketplace for quality care for the elderly.
“Finding the best care for loved ones can be a stressful time for families and we want to ensure we can provide them with the highest quality information they can access quickly and easily to help them find the care team that’s right for their specific needs.”
Henry Elphick, CEO of LaingBuisson, added: “We are excited by the commitment Care Sourcer has shown to ensuring that consumers have access to the most accurate and transparent information on care, promoting good care and investing in the sector.”






