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Scotland’s First ‘Business Decelerator’ Helps Execs Slow Down to Innovate

Ross Kelly


Business decelerator
Craigberoch founder Gib Bulloch believes the Bute lab could prompt the creation of a national network of ‘business decelerators’.

Scotland’s first ‘business decelerator’ is set to return to the Isle of Bute later this year, hosting corporate executives seeking to reinvent themselves and their organisations.

The Craigberoch Decelerator Lab, launched in 2019 by Geneva-based Scot, Gib Bulloch, will attract changemakers to the idyllic west coast island to consider and explore the post-pandemic future of work.

The Lab is an immersive programme which helps participants to “reconnect with nature, their colleagues and themselves”.

“BE on Bute”, Craigberoch’s co-being residencies, range from a few days to several weeks, with participants able to use local co-working facilities or take part in optional creative activities.

Craigberoch’s autumn schedule consists of two programmes that will run during September, and again in November. Bulloch said these programmes will look to show business leaders that “accelerating change starts with slowing down”.

“Alongside the current Covid-19 pandemic, we are witnessing a pandemic of burnout in the workplace as people work ever longer hours. The boundaries between work and home life have never been so blurred,” he said.

“We are so busy doing what we’re doing that we’ve lost track of where we’re going,” Bulloch added.

Business decelerator

Bulloch is an award-winning social intrapreneur who founded and scaled Accenture Development Partnerships and is the author of ‘The Intrapreneur: Confessions of a Corporate Insurgent.’

Notably, the Lab’s second programme will run as COP26 takes place in Glasgow. With many focused on the global summit, Bulloch believes the Lab can provide business leaders with an opportunity to take their foot off the gas and reflect on how they can foster positive, lasting change that benefits people and the planet.

“If business is to step up to the transformation challenge of creating a net-zero economy, it will need a workforce that is more inspired, more engaged and less burnt out,” he said.


Similarly, the Bute-born intrapreneur believes the business decelerator could help change common misconceptions of Scottish rural communities and showcase their value to businesses across the country.

“Rural isolation, once the Achilles heel of many remote communities in Scotland, can become a comparative advantage,” Bulloch explained. “We think our model on Bute can be developed and taken to other parts of Scotland, creating a network of rural business decelerators.”

Ross Kelly

Staff Writer

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