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BIMA Announces Council of Leaders Setting Scottish Agenda

Chloe Henderson


BIMA scotland

Digital and interactive industries association BIMA has announced a roster of Scottish council members and a new, talent-driven agenda.

Digital and interactive industries association BIMA has today announced the members of its core council in Scotland, also confirming its new strategy for the future following a first meeting in Glasgow. The BIMA Scotland Council comprises of seven industry leaders representing a broad spectrum of the creative and digital industries, including public sector and start-ups, publishing and media, creative consultancies, training and research bodies, marketing, and digital agencies.


The council includes: Gerry McCusker, CEO at Dog and BIMA Scotland Chair; Nathan Fulwood, Strategy Director at CreateFuture; Stephen Lepitak, Editor at The Drum; Jessica Mullen, Managing Director at CreateFuture; Claire Scally, Joint Managing Director at TRCmedia; Darcie Tanner, Digital Director at Stripe Communications; and Alisdair Gunn, Director at Framewire.

bima scotland

Gerry McCusker, Chair of BIMA Scotland and CEO at Dog, said: “We’ve taken our time and been careful to approach individuals who are not only leaders in their respective fields, with the experience and expertise that that brings, but those who are influencers and those who demonstrate the energy and passion required to make things happen. Creating a council is not a tick box exercise, but an opportunity to gather a group of individuals who will be committed to driving excellence across Scotland through our ambitious programme. It also helps to have a genuinely nice bunch of people who enjoy what they do.


“I’m delighted to welcome Alisdair, Claire, Darcie, Jessica, Nathan and Stephen into the council and thank them for making the commitment to supporting the sustained growth of an ever stronger digital community here in Scotland.”


With a mission to drive innovation and excellence across Scotland, the council is united in setting a country-wide agenda that aims to boost the Scottish industry around BIMA’s four key pillars: Recognising excellence to showcase the outstanding work being produced by Scottish businesses and students; building connections both within Scotland and nationwide to facilitate collaboration and commercial opportunity; Promoting home-grown thought leaders on a national stage and encouraging global thought leaders to share their knowledge and expertise with the Scottish community; and driving positive industry change within Scotland.


The council has confirmed that its core focus for the coming years is talent – promoting young talent, improving the skills within the community, encouraging collaborations, and promoting the digital and creative industries as a viable career choice to students. 


McCusker continued: “BIMA is an inclusive organisation, one that is open to collaborations and partnerships with those who are committed to the same mission as we are, and one that hopes to facilitate connections and nurture individuals, businesses and communities across Scotland and UK-wide. We hope to work closely with other industry organisations, hubs and communities to break silos and open up opportunities for everyone involved in digital across Scotland.”


The BIMA Scotland council is one of four councils in the UK that implement a nationwide strategy to drive innovation and digital excellence, ensuring the industry retains its position as a global leader. The organisation also consists of numerous think tanks, communities, and groups to help industry leaders and practitioners ‘fuel the future,’ encouraging positive change with regard to gender, diversity, and young talent.

Chloe Henderson

Staff Writer - DIGIT

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