Two of Scotland’s most popular visitor attractions have launched a new interactive trail using augmented reality technology.
Edinburgh Zoo and the Robert Burns Birthplace Museum, run by the National Trust for Scotland, are the first attractions to pilot the Mighty Missions trails, which will be rolled out across Scotland throughout 2019.
The augmented reality trails aim to engage younger audiences – mainly children between the age of 7-14 years of age – and will allow visitors to take part in a series of interactive adventures.
Participants can immerse themselves in the attractions, solving clues, hunting for special markers to scan, completing various activities and finding virtual characters dotted around both sites.
The Edinburgh Zoo Mighty Mission was launched alongside the popular Giant Lanterns of China event and will feature a special bonus stop at a lantern display of extinct animals; providing a valuable opportunity to educate children on the importance of wildlife conservation.
Suzanne Scott, head of Discovery and Learning at the Royal Zoological Society of Scotland (RZSS), the charity which owns Edinburgh Zoo, commented: “The augmented reality trail at Edinburgh Zoo provides an innovative way to engage families during their visit.
“As a wildlife conservation charity, it is really exciting for us to be able to bring the digital world and nature together to communicate important messages about looking after our environment.”
Augmented reality has the potential to enhance visitor experiences and gives attractions the opportunity to tell stories in an engaging manner.
It also enables attractions to share immersive content, images and archived material that might not otherwise be seen by visitors.
Mighty Missions augmented reality trails allow sites such as Edinburgh Zoo to offer customers the latest immersive experience at the same time as driving revenue, growing visitor numbers and conveying important learning messages.
Claire Grant, events manager at the Robert Burns Birthplace Museum, said: “The Robert Burns Mighty Mission is another great activity for families to enjoy on their visit and makes learning about the poet’s life and works fun and relevant to younger audiences.”