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Abertay Uni Bags High-profile Sponsor for its Dare Academy

David Paul


Dare Academy
Computer company Dell will join as a new sponsor to support the competition for video games startups.

Video games design competition Dare Academy will be returning to Abertay University this summer backed by three large firms.

Tech multinational Dell, chartered accountants MHA Henderson Loggie and legal firm Lindsays have all signed up as sponsors to provide funding and mentorship for students.

Dare Academy is returning this year after a break during the pandemic, and has gained a reputation for producing “some of Scotland’s most pioneering and commercially successful startup studios”. The competition will return in an online capacity with a prize fund worth £20,000.

Students from Abertay’s School of Design and Informatics will be able to take part in the event which aims to reproduce an industry environment where student games studios conceptualise, design and build new prototype games through an intensive summer of hot-housing.

Six teams have been selected to go forward to the final phase of this year’s competition and will each receive £1,000 upfront to begin development.

In addition to helping fund the competition, the three sponsors will provide support and business advice to the student studios, with Dell also providing high-powered equipment through its Alienware gaming computer brand.

Commenting on the news, Dusan Petras, Product Marketing (Gaming Peripherals & Consumer Monitors) at Dell said: “We strongly believe in the value of education, especially in STEM fields with great employment prospects.

“Game development is the biggest entertainment business in the world, seamlessly incorporating technical fields like programming and computer science with art, writing and other social skills.

“We love to see the new generation of young people reach for these goals and want to help them realise their dreams, and it’s for these reasons we are excited to collaborate with Abertay University and Dare Academy.”


Dundee’s Abertay University has a reputation as the best place in Europe for video games-related courses, with the university being known as one of the leading games schools in the world.

Abertay University has recently announced its Abertay Digital Graduate Show (ADGS) 2021 which aims to showcase “outstanding games, tech, computer arts and computing projects” produced by Abertay University students from the School of Design and Informatics.

Alastair Smith, Senior Associate in Lindays Corporate and Technology Group said: “The video gaming and creative industries are a vital part of the economy in Dundee and indeed across Scotland. It’s important that we embrace the energy around the sector so that it can grow further.

“Dare Academy does exactly that, providing a tremendous springboard for the creative minds in the video gaming space by highlighting and developing the skills they need to succeed in the marketplace. We are delighted to be a part of it.

“From a legal point of view, it’s important that the emerging generation of game developers are equipped with the knowledge they need to start building their enterprises – whether that be about financing their project, intellectual property, contractual or employment matters.

“The key to success can hinge on getting these legal foundations right from the outset.”

Winners of Dare Academy will be revealed in a live-streamed final to be held in September this year.

David Paul

Staff Writer, DIGIT

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